Four Steps to Success, Family & Children Portraiture
Market It, Shoot It, Sell It, Create A Demand For It
Ed Pedi, CPP, M. Photog. Cr
March 16, 2012 | 6:00 pm to 8:00 pm
Ed's stvle of teaching is to bring fun and humor to every presentation and to share knowledge that will help make others more successful at this great business of photography. After 20 years in business, Ed Pedi Photography has established itself as one of the highest grossing and most successful family/children portrait studios in New England. Ed's four steps to success program, teaches four key components that will help to grow your business and establish loyal customers for life. His proven formula of GREAT Marketing/Promotions, How/Where/When to Photograph, Proven Sales techniques, and Superior Customer Service is the foundation of his studio's success. You'll learn how to create exclusivity for your work with a custom-designed outdoor studio that allows you to standardIze, eliminate travel time, work smarter, photograph more sessions and ultimately make more money. Combined with effective marketing ideas, creating a plan for every session to achieve great sales, (I.e. selling wall portraits at every sales session) and providing superior customer service leads to loyal, repeat clients.
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About Ed Pedi
Ed holds the degrees of M. Photog., Cr. and is a certified professional photographer. In
business for 20 years, Ed has been honored to receive a wide array of photographic awards including
four times PPA Photographer of the Year, numerous Kodak Gallery; FUJI Masterpiece; Courts of Honor and
Judges Choice Awards. His images have been displayed at the Kodak Exhibit at Disney's Epcot
Center and he has had multiple images chosen for PPA's Traveling Loan Collection. His LC image of a
family, titled: 'Our Four Generations' was featured in PPA magazine. Ed was honored by his State
Association with his proudest award accomplishment, the PPA National Award for his meritorious contributions to Professional Photography. Ed has taught several Super Monday programs, lectured countrywide to numerous state, regional and national associations and taught several weeklong classes at New England Institute of Prof. Photog. Ed served two terms as President of Professional Photographers
Association of MA (PPAM) and he maintains active membership in Professional Photographers Association of
New England (PPANE), Professional Photographers of America (PPA) and the American Society
of Photographers (ASP). He is currently serving as VP of Programs to PPANE; a third term as ASP State Representative and third term as Massachusetts PPA Council Member. He is also one of 115, PPAApproved
Affiliate Jurors. His various portrait galleries can be viewed on his website at: www.edpediphoto.com.