PPO Will be holding a virtual business conference on October 7th & 8th!
We will have a variety of speakers that will be covering a multitude of business topics.
Taxes, bookkeeping, IPS, social media, AND LOTS MORE!
Jeff Poole - Go Viral: Staying Ahead with Digital Marketing in Today's World
Have you ever researched or shopped for that next new piece of camera gear only to keep seeing it in your news feed over and over again, tempting you to you buy it? Guess what, that’s no accident! And I’ll bet many of you actually clicked and made a purchase. Guess what, that’s exactly what was supposed to happen. In the digital world we leave a foot print everywhere we go, whether we like it or not. It’s just the day in age that we live. So if it’s gonna happen, why not take advantage of it in our business to make more money?
We can do the same thing as the big guys, but for a lot less money. In this class you’ll learn:
• What the facebook pixel is and how to install it.
• An introduction to the facebook business manager
• How to build a targeted audience for your genre
• How to craft and ad that get’s results
• How to build a retargeting campaign for website visitors
• How to put all this together to craft your marketing plan
If all this sounds Greek to you, then you don’t want to miss this class!
Teri Fode - Branding
David Beckham - 5 FREE Ways to Increase SEO and
None of Them Involve Blogging
I ask every single client how they found me in the profile they fill out when they want to have their senior photos taken by me. There are many options on my form and they can click multiple ones. “Google Search” is the number one answer. It sure helps that I am continually at or near the top of the first page of Central Ohio Senior Photographer and Columbus Area Senior Photographer searches.
We will look at five things that you can do right now to increase your SEO with out spending a dime. These aren’t theories or fancy words and tricks that you have to do in your website. These are simple activities that you will want to incorporate into your routine to help keep your site on top of Google.
Samantha Grant - Social Media Marketing
We will cover the basics of what TikTok is, how it works, and why it's worth your precious time to even look into it. We will then cover three different levels of engagement you can have with the platform and how each one will benefit your business.
Jessica Robertson - Products, Pricing and Profitability
People do business with those they know, like and trust. This is the core principle on which Jessica has built a profitable and sustainable business. There is often a discrepancy between a photographer's initial passion for photography and their profitability. Jessica’s program highlights some of the key areas that are overlooked when creating a successful and profitable business; exploring such areas as professionalism, process, products and pricing for profit. With a fun and energetic approach, she draws from personal experience to encourage attendees to evaluate their business with a profitable end result in mind. Giving a step by step plan for building trust and lasting relationships, photographers leave with goals for attainable profitability powered by passion.
Isaac Coffy - The Art of Selling Without Selling
Sales can be scary for many. Doesn't matter how outgoing you are or how shy you might be. When it comes to taking money for this art form we call photography, it's so easy to clam up and second guess ourselves.
In this talk, I want to take you through ALL the steps I use every day in my business to sell portraits without being pushy or manipulative.
- We range $1800-3000 for every senior portrait client, not including a session fee.
- We give pricing upfront before booking.
- We automate our sales to the point that we don't have to do a thing and the clients already know what they want before stepping into the salesroom.
This is how you make it in this industry. This is how you charge what you need to charge. Don't settle for less. You're worth it.
Latrice Murphy - Know Your Worth
Allison Russell - Making Money with Mini Sessions
No one wants to put all their time and energy into a mini session event that leaves them with no profit to show for it! Our luxe mini session process teaches you how to offer an elite client experience that your customers will love. Gone are the days of capping your revenue with a single mini session price. Use in person sales to customize the products for each client and achieve high sales averages. We will also teach you how to leverage community partnerships to fill those slots and bring in $4K per hour in any market.
AND MORE TO BE ANNOUNCED!!
Registration will open July 18th! Register early to make sure you get a spot!
A BUSINESS ROUNDTABLE
Four Ohio photographers are going to get together at one time and tell you what they are doing and how, and answer any questions you may have during these trying times.
Sponsored by:
Registration Fees
PPO Members by August 30th $59
Non Members by August 30th $79
PPO Members between August 31st and October 1st $109
Non Members between August 31st and October 1st $129
PPO members receive discounted admission to ALL PPO Events, including PPO Means Business conference, along with many other benefits. Not a member? Want to join? Just go to www.ppofohio.org and click on JOIN PPO NOW on the left hand side to see all the options and benefits.