Illumination Sessions: Ignite Your Business

PPA Merited Class
July 18th | 9.00 – 4.30
Cherry Valley Hotel

Get ready to spark a transformation with Illumination Sessions: Ignite Your Business with Marisa Balletti-Lavoie. This full-day workshop is designed for photographers ready to elevate their brand, attract ideal clients, and implement effective marketing strategies that work.

Dive into real SEO techniques that unlock the power of Google, helping your business get found in the digital landscape. You’ll learn the brainpower behind this mastermind search overlord’s algorithms, giving you a competitive edge that drives consistent, quality traffic to your site.

Social media strategies will be front and center, as we explore how to connect with your perfect clients and build a brand identity that resonates. You’ll leave knowing how to create engaging content that speaks directly to your audience, while learning how to leverage modern tools like ChatGPT for content creation and Canva for polished visuals that align with your brand. 

One of the highlights will be learning how to bridge the gap between your vision and reality as we dive into the process of bringing your ideas to life in a way that captures your audience’s attention. We’ll focus on creating powerful Reels, harnessing the long-term value of YouTube, and developing a content strategy that fits your goals.

This day is packed with learning, illuminating techniques, and hands-on activities that will leave you ready to take action immediately. Walk away with the knowledge, confidence, and strategies you need to ignite your business, attract your dream clients, and achieve the success you deserve.

This is more than just a workshop – it's a path to business brilliance!

This is a PPA continuing education class. All PPA members in good standing will receive a merit for attending.